XYZ Solutions operates in a highly competitive market, providing innovative SAAS solutions to businesses of all sizes. With an increasing number of users accessing the internet through various devices such as smartphones, tablets, and desktops, the company realized the necessity of a website that seamlessly adapts to different screen sizes and resolutions. The existing website was not optimized for mobile users, resulting in a potential loss of leads and user engagement.

The Ask

Users faced a disjointed experience when transitioning from one device to another.

The Approach

The lack of mobile optimization led to high bounce rates among users accessing the site from smartphones.

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