Let me tell you one secret If you have a running business then you have an audience, maybe you are too busy working in the business that you forgot to work on the business and hence you are not aware of who our audience is.
First of all, let’s understand what I mean by audience, By Audience what I mean is Suppose you sell gift items then you will have different audiences for different items such as for inexpensive items it can be teens or students from college and for official gifts, or expensive gifts it can be office going people and it does not just end there.
If you dig deep into this you will find that there is a pattern among people who buy gifts of a certain category just like the majority of them can be female in their mid 30’s going office at certain locations and have one kid in primary school.
Now if you are a complete newbie and do not know anything about your audience may be because you have just started your business or you know your audience and want to refine them more then this article is for you.
First of all,
Build Audience Personas
The first thing you should do is build your audience Persona and by that I mean is literally should pick up pen and paper and note down to your target audience or your ideal audiences according to you.
If your business is already running and have a previous audience you should think who are the people that buy from you.
But if you don’t have an already present audience then you should make the audience personas by noting down the following points about your audience
that is their
- Income level
- Location of residence
- Location of work
- Struggle in life
- The things they do when they are free and be careful that don’t assume these things use real data only or as close to real data as possible.
Example of User Persona
I know it is a pretty detailed persona and you might take some time gathering this data from different sources (already existing businesses around you, Online data, groups, communities, etc.) but it is worth the effort.
Use Xtensio to create online personas
Depending upon your business you may have one or two or more than two people as audience and that’s perfectly fine
If your business is an offline business and mainly dependent upon the location then you should conduct weekly surveys with the audience about
- How they like the service and
- What are the things that you can improve
Pro tip: Instead of asking them to write down the things you can improve themselves you should give them options on the things they think you can improve as it is difficult and annoying to write something from scratch when you are on a date or you are having fun on vacation.
If you have an online business then there are many tools that you can use to conduct online survey life Survey money, Qualaroo, etc.
If someone’s signed up on your website then he will be presented with a survey of things like his hobbies, his passion, etc
You should follow these guidelines when you are taking surveys from your audience
- Don’t put irrelevant questions second
- Make your questions short and easy to answer and
- Think of some perks which your audience will get for completing the survey that way your chances of getting the server completed are much higher
There are a variety of tools available online which you can use to research your audience and find out the ideal audience for your business.
Use Google Analytics
If you have an online business and you have an already present audience which visits your website it takes actions then you can use tools like Google analytics
which can tell you exactly who your audience is like the age, gender, the location, their interest their, In-market activities (what they most likely to buy) and and and the device they are using to access a website and the page load time and the pages they’re visiting the most, etc.
Leverage Facebook Page
If you have an already present Facebook page with some followers on it then and you can use the Facebook insights tool to get to know your audience and which exactly like Google analytics breakdown audience in the age, gender, interest and the pages like, etc.
Go to the People tab in the Page insights tab.
If you have a significant following on twitter then you should sign up for Twitter ads account which will tell you exactly who your followers are
Pro Tip: See where your followers are most active i.e. on which social network are they most active on this way you will be able to understand how your audience talks and to what type of content they respond the best.
It is an amazing tool for analyzing people on twitter by examining their bio’s in minutes.
Use Facebook Audience Insights
Use to Audience insight tool by Facebook which lets you research your users as to what are the other pages they like on facebook because if a person likes Cosmopolitan magazine then he is unlikely to like some men’s magazine and that’s why every audience has a pattern they follow and using that patterns you can identify your audience and who is your ideal customer is.
The best thing you can do is start interacting with them on one on one basis and by that what I mean is if you have an offline store then just simply ask people as to what you can do to improve the experience.
If you have an online business and have social media pages on it you should directly talk to the people who are commenting on your post on social media and interact with them on a one-on-one basis so that they feel connected with your brand.
Engage with your Audience
What’s best then talking to your audience and asking them directly where they face most of the problem, fortunately, social media can help us in this you should talk to your followers and understand their needs and aspirations or you can use platforms like Reddit or you can join groups on Facebook or LinkedIn.
Leverage your competitors
One of the ways you can target your customer is by keeping an eye on your competitor and there are several tools online which can help you find who is following your competitor’s pages and who’s their audience.
Whether it is an offline business or an online business the first thing you should do is maintain and data because that is the biggest gold mine in the 21st century.
If you start by these techniques you will be easily able to have an idea as to who your ideal audience is or who can be your ideal audience and then you can finally cater your product and services around them.